Portfolio · MMXXVI

Senior Content & Editorial Strategist | Digital Marketer

Sofia
Kouridis

Helping brands, founders, and publications find a clearer voice and grow engaged audiences. Editorial, social media, email, thought leadership, and marketing content crafted with conversions in mind.

Get in touch Work samplesCase studiesFull CVLinkedIn
EDITORIAL STRATEGY & CONTENT OPERATIONSSOCIAL MEDIA & BLOG MANAGEMENTEmail & NewslettersTHOUGHT LEADERSHIP & GHOSTWRITINGDigital Marketing

01

About

A partner for brands that want sharper writing, smarter strategy, and content that earns attention.

  • Long-form features
  • Ghostwritten thought leadership
  • Newsletters & email marketing
  • Website & sales copy
  • Press releases
  • Visual campaign design
  • Social media content

I take projects from first idea through to publication, then keep refining what works.

02

Core Skills

Strategy & Planning

  • Content Strategy & SEO
  • Editorial Planning
  • Multi-Channel Campaigns
  • Market Research & Analytics Insights

Writing & Content

  • Copywriting & Storytelling
  • Content Writing
  • Landing Page Copy & Design
  • Design

Distribution & Growth

  • Content Management
  • Email & Newsletter Marketing
  • Social Media Management

Leadership & Operations

  • Stakeholder & Freelancer Management
  • Project Management
  • Analytics & Performance Tracking

Languages

  • English
  • Greek
  • Spanish
  • Afrikaans

03

Professional Scope

Open to freelance, fractional, and contract work as a Content Strategist, Creative Strategist, Editorial Lead, Senior Social Media & Content Manager, Email Marketing Lead, or Thought Leadership Ghostwriter. Wherever voice, growth, and good ideas intersect.

Past work spans events and entertainment, restaurants and hospitality, retail, financial and insurtech services, and creative agencies, with room for more.

04

Notable Work

01

In-house | Senior Content Manager

BriteCo Jewelry & Watch Insurance

Content operations and editorial governance for a US-based wedding and jewelry insurance provider.

  • Owned the content operations framework, managing editorial calendars, publishing workflows, project timelines, and resource allocation to ensure on-time delivery and operational efficiency.
  • Established and maintained editorial governance, including brand guidelines, style guides, content standards, and quality assurance processes.
  • Long-form features published across the site, some ghostwritten based on input from in-house experts.
  • Briefing contributors, editing submissions, and tuning each piece for SEO and generative search.
  • Partnership landing pages with luxury jewelers, from concept and copy through final edit.
  • B2B and B2C newsletters mapped to commercial goals.
02

Performance Snapshot

Social Media Management

Strategy and execution that turned audience insight into a standout month of engagement.

  • Social media strategy and execution, using audience insights, creative testing, and performance data to shape content that drives engagement.

Client monthly snapshot, Aug 24 - Sep 22, 2026:

+128.7%

Views

+145.8%

Reach

+132.4%

Reactions

+246.2%

Comments

+167.5%

Shares

+412.5%

Saves

+511.5%

Watch Time

+53.6%

Avg. Watch Time

+12.8%

Engagement Rate

03

Agency | Content Manager

Joburg.co.za

Content direction and a managed freelance team behind a restaurant and venue series.

  • Concept and direction for the Joburg Gems and Taste Tours series, profiling notable restaurants and venues as part of a wider audience-growth push.
  • Running a freelance writing team end to end: recruiting, assessing, briefing, editing, and publishing.
Sessions by source / medium

Feb 15 – Mar 01, 2026, vs. previous period

Sessions

35,720

↑39.67%

vs. 25,575

Engaged sessions

18,885

↑59.26%

vs. 11,858

Engagement rate

52.87%

↑14.03%

vs. 46.37%

Avg. engagement time

33s

↑3.25%

vs. 32s

Events per session

4.62

↑10.15%

vs. 4.19

Total events

164,924

↑53.84%

vs. 107,200

04

Freelance

Content Writing

Ghostwriting, press releases, and brand style guides for a range of clients.

  • Ghostwriting content for landing pages and blogs
  • Press releases
  • Translation of website content
  • End-to-end production of branding guidelines and editorial style guides
05

Agency

E-mail Marketing

Two weekly newsletters to 82,000+ subscribers, lifted through testing and data.

  • Two weekly newsletters reaching 82,000+ subscribers. Steady lifts in open and click rates through tighter writing, structured testing, and decisions led by performance data.
  • Campaign email handled end to end: strategy, design, copy, and send.
06

CONSULTING

The CIRK

Programme and web copy for a stage production that broke the company's box-office record.

  • Programme copy for a flagship stage production that went on to sell the largest audience in the company's history.
  • Venue specification booklets covering technical capabilities and hire information for clients.
  • Website copy, staff bios, and press releases.
07

Agency

Visual & Campaign Design

Email, promotional, and social design across a wide range of industries.

  • Concept and design of email, promotional, and social assets for products and services across a wide range of industries.

Let's work together

Have a brand
that needs a voice?

sofia.kouridi@gmail.comConnect on LinkedIn
© Sofia Kouridis · Working worldwideEditorial · Strategy · Growth