Portfolio · MMXXVI

Senior Content & Editorial Strategist | Digital Marketer

Sofia
Kouridis

Helping brands, founders, and publications find a clearer voice and grow engaged audiences. Editorial, social media, email, thought leadership, and marketing content crafted with conversions in mind.

Get in touch Work samplesFull CVLinkedIn
EDITORIAL STRATEGY & CONTENT OPERATIONSSOCIAL MEDIA & BLOG MANAGEMENTEmail & NewslettersTHOUGHT LEADERSHIP & GHOSTWRITINGDigital Marketing

01

About

A partner for brands and publications that want sharper writing, smarter strategy, and work that earns attention.

  • Long-form features
  • Ghostwritten thought leadership
  • Newsletters & email marketing
  • Website & sales copy
  • Press releases
  • Visual campaign design
  • Social media content

I take projects from first idea through to publication, then keep refining what works.

02

Core Skills

  • 01Content Strategy & SEO
  • 02Editorial Planning
  • 03Copywriting & Storytelling
  • 04Content Writing
  • 05Multi-Channel Campaigns
  • 06Analytics & Performance Tracking
  • 07Design
  • 08Audience Growth
  • 09Email & Newsletter Marketing
  • 010Social Media Management
  • 011Stakeholder & Freelancer Management
  • 012Project Management
  • 013Market Research & Analytics Insights
  • 014Landing Page Copy & Design

Toolkit

CanvaFigmaMailchimpStripoClickUpCapCutEditsWordPressGA4Agency AnalyticsHubSpotOntraportAI Tools (Various)

Languages

  • English
  • Greek
  • Spanish
  • Afrikaans

03

Professional Scope

Open to freelance, fractional, and contract work as a Content Strategist, Creative Strategist, Editorial Lead, Senior Social & Content Manager, Email Marketing Lead, or Thought Leadership Ghostwriter. Wherever voice, growth, and good ideas intersect.

Past work spans events and entertainment, restaurants and hospitality, retail, financial and insurtech services, and creative agencies, with room for more.

The practice

Words that earn their place.

Content that turns scrolls into sales. Built to last, not just to launch.

04

Notable Work

01 · In-house | Senior Content Manager

BriteCo Jewelry & Watch Insurance

  • Owned the content operations framework, managing editorial calendars, publishing workflows, project timelines, and resource allocation to ensure on-time delivery and operational efficiency.
  • Established and maintained editorial governance, including brand guidelines, style guides, content standards, and quality assurance processes.
  • Long-form features published across the site, some ghostwritten based on input from in-house experts.
  • Briefing contributors, editing submissions, and tuning each piece for SEO and generative search.
  • Partnership landing pages with luxury jewelers, from concept and copy through final edit.
  • B2B and B2C newsletters mapped to commercial goals.

02 · Freelance

Content Writing

  • Ghostwriting content for landing pages and blogs
  • Press releases
  • Translation of website content
  • End-to-end production of branding guidelines and editorial style guides

03 · Agency | Content Manager

Joburg.co.za

  • Concept and direction for the Joburg Gems and Taste Tours series, profiling notable restaurants and venues as part of a wider audience-growth push.
  • Running a freelance writing team end to end: recruiting, assessing, briefing, editing, and publishing.

04 · Agency

E-mail Marketing

  • Two weekly newsletters reaching 82,000+ subscribers. Steady lifts in open and click rates through tighter writing, structured testing, and decisions led by performance data.
  • Campaign email handled end to end: strategy, design, copy, and send.

05 · CONSULTING

The CIRK

  • Programme copy for a flagship stage production that went on to sell the largest audience in the company's history.
  • Venue specification booklets covering technical capabilities and hire information for clients.
  • Website copy, staff bios, and press releases.

06 · Agency

Visual & Campaign Design

  • Concept and design of email, promotional, and social assets for products and services across a wide range of industries.

Let's work together

Have a brand
that needs a voice?

sofia.kouridi@gmail.comConnect on LinkedIn
© Sofia Kouridis · Working worldwideEditorial · Strategy · Growth