Case Studies

Strategy
in numbers.

Content strategy, social media, and organic growth work, with the analytics behind it.

BriteCo Wedding & Jewelry Insurance

Senior Content Manager

Website · Blog · Instagram · YouTube · TikTok · LinkedIn · Newsletter

Interdepartmental collaboration to strategize and produce content across channels to accelerate organic growth.

Integral

Collaboration with jewelers to create partnership-based landing pages on external websites for further organic growth and the establishment of industry authority.
Consistent analysis of search intent to make a traditionally low-engagement category feel relevant, timely, and native to social media and online channels.
Repurposing and reworking of content across formats and channels to maximize reach and engagement. One size does not fit all!

Key involvement areas

Optimizing web content for SEO/GEO/AEO
Brainstorming ideas for social media, trendjacking and newsjacking
Adapting content within content pillars for varied channels
Partnerships and collaborations
Design, branding, and commercials
Growth, growth, growth!

TikTok · 48 videos analysed

Wedding & jewelry content

Total organic views

804.8K

Top organic pages

Share of site traffic · 1,779 URLs

Homepage · 10%1.22K visits
Zodiac Birthstones guide · 6.75%823 visits
Safety Pin Necklace meaning · 5.75%701 visits
Ring Size Calculator · 5.72%697 visits
76 Types of Jewelry · 3.81%465 visits
Cost to Resize a Ring · 3.67%448 visits

The Cirk — Brand & Content Strategy

Social Media Manager, Content Creator

Instagram

Building the Cirk's digital presence through visual storytelling across luxury fashion, performance, and family entertainment, from Fashion Week collaborations and woman-only shows to corporate events and in-house theatrical productions.

Instagram · 30-day summary

Aug 22 – Sep 20, 2026 vs. previous 30 days

Views

50.5K

108.3%

Reach

29.7K

118.6%

Reactions

1.1K

114.7%

Comments

246.2%

205

141.2%

Saves

310.0%

Eng. rate

5.67%

16.9%

Watch time

2.4K min

343.7%

Posts

387.5%

Earlier snapshot

Aug 1 – 28, 2026 vs. Jul 4 – 31

Followers

12.6K

+281 new

Views

24.3K

3.4%

Eng. rate

25.9%

Joburg.co.za | D2C Brands

Content Manager, Content Creator

Instagram · Marketing Agency

End-to-end content strategy, conceptualization, and production of UGC-style videos highlighting various D2C brands as part of a local organic growth project.

Results

My content consistently outperformed paid media content, with one video going viral, exceeding benchmark ranges established over 13 years.
Also included: one trend-hopping video with various captions designed to resonate specifically with a local audience. This performed very well due to quick concepting and post timing.

Industries

Food & Drink
Beauty, Spas, Hair, Nails
Spas & Luxury Accommodation
Health & Fitness
Music & Entertainment
Family-friendly events
Education

UGC videos · views per post

Instagram

Kafeneio, Linden153K views
Joburg traffic trend video33.4K views
The Argentinean, Linden21.1K views
Heylo, Fourways Mall16.4K views
Bloc 11, Fourways Mall16.1K views
Baglios, Mushroom Farm10.9K views
Cake Zone, Mushroom Farm10.5K views
BOA Beauty Bar10K views
Vivari Hotel and Spa7,140 views

Agency Work | D2C/B2C Organic Growth

Growth Consultant

Multichannel

Built and optimised organic content and acquisition strategies to drive more qualified traffic to a platform supporting multiple brands, increasing both volume and depth of engagement. Heavy emphasis on marketing campaigns and leveraging varied audiences across social media channels to build hype and create desire.

363%

spike beyond projection · Organic Search

Forecast was 96–886 sessions; actual sessions reached 1,359 (Feb 23, 2026).

Traffic acquisition

Feb 15 – 28 vs. Mar 1 – 16, 2026

Sessions

35,720

39.67%

vs. 25,575

Engaged sessions

18,885

59.26%

vs. 11,858

Engagement rate

52.87%

14.03%

vs. 46.37%

Avg. engagement

33s

3.25%

vs. 32s

Events / session

4.62

10.15%

vs. 4.19

Total events

164,924

53.84%

vs. 107,200

Organic Growth | From Ground Zero

Growth Consultant

All social channels · Email

Building organic traffic on a new platform from the ground up across all social channels.

Audience growth

Mar 2024 – Mar 2026 · 12 → 4,501

Email marketing engagement

Total sends

41,117

59.6%

Open rate

19.8%

7.4%

Opened

8,071

72.6%

Click rate

1.3%

Clicked

545

68.7%

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