Portfolio
A handful of works that showcase what I do best.
Beauty & Cosmetics
Promotional email for Europe's no.1 cosmetics brand celebrating 25 years, driving sale traffic and Virtual Try-On engagement.
Exclusive-offer email for The Ordinary's hyaluronic acid range, balancing clinical authority with a warm conversion-focused tone.
Jewelry & Insurance
Monthly newsletter for BriteCo agents, blending industry news, product updates, and practical sales resources in a clean, scannable format.
Agent newsletter covering trade show recaps, coverage explainers, and product news with a playful, personality-led tone.
Grocery
Win-back email for lapsed Erewhon shoppers, reintroducing new arrivals with a conversational, brand-true voice.
EDITORIAL SERIES | FOOD & DRINK
Product-launch email for Vida e Caffè's Bomba Energia, paired with a coded in-app discount to drive orders.
Health & Wellness
Product-drop email for Biogen's SlimFit range, written to convert performance-focused shoppers on launch day.
Tech
Animated product-drop email for Gamdias, spotlighting their gaming peripherals range with motion-led hero imagery.
Fashion
Flash-sale email for LMC's spring collection, pairing editorial illustration with a coded discount to drive urgency.
Store-opening announcement for Baglios Gelato in Waterfall, warm, editorial copy paired with mouthwatering product imagery.
Animated product-drop email for Havanna's Playa Grande and Playa Bristol alfajores, leading with motion-rich hero visuals.
Animated launch email for Bootlegger's signature house blend, now available for purchase online.
Weekly Newsletters & Promo Mailers
A selection of weekly newsletters written for Joburg.co.za, reaching an engaged audience of over 82,000 subscribers.
Scroll-stopping Social
Scroll-stopping social creative for 10X Investments, using a nostalgic hook to prompt retirement annuity reviews.
Retail
Animated Instagram post for a retail sale campaign, designed to drive clicks and conversions in-feed.
Real Estate
10-slide Instagram carousel for a real estate brand, five things to consider when buying a home, designed for swipe-through engagement and saves.
Footwear
Bold, motion-led social creative for a sneaker drop, splashes of pigment and kinetic energy designed to stop the scroll.
Architecture
Editorial moodboard grid for an architecture studio, blending plans, materials, and built form into a single visual identity post.
Pet Care
Short-form social video for a pet care brand. Soft, cinematic visuals paired with a heartfelt tagline to drive emotional connection in-feed.
Ghostwritten content has not been included due to NDA terms.
LANDING PAGE COPY & DESIGN | JEWELRY & INSURANCE
End-to-end landing page for BriteCo engagement ring insurance. Copy, design direction, layout, and page flow to guide visitors toward a quote.
An essay on how optimisation culture has turned being human into a project, and why not every moment needs a KPI attached to it.
A cultural deep-dive into the rise of adult ADHD diagnoses, examining what's driving the surge and what it reveals about modern life.
LANDING PAGE COPY | JEWELRY & INSURANCE
Partnership landing page copy for Lux Forge Denver, positioning BriteCo jewelry insurance as the natural choice for clients investing in custom and fine pieces.
TRADE FEATURE | LUXURY & INSURANCE
Collaboration/feature for Rapaport on how peace of mind became a luxury value driver, and what that shift means for jewelry brands and their clients.
Collaboration/feature for Rapaport on why insurance has become part of the engagement-ring conversation, and how jewelers can guide buyers through it.
Long-form feature unpacking the rise of peptide therapeutics and what it signals about the future of wellness.
An essay on how everyday dress has become a site of political expression and identity.
How weight-loss drugs are reshaping wellness culture in 2026, a look at the brands, behaviours, and backlash.
Editorial Series | Lifestyle, Entertainment, & Travel
Joburg Gems editorial series for Joburg.co.za, profiling standout venues and experiences across the city.
Taste Tour series for Joburg.co.za, a guided run through the city's most notable restaurants and tasting menus.
Long-form Editorial
A compilation of long-form features and editorial pieces spanning culture, wellness, and lifestyle.
Social Media
6 pieces